Whilst we can’t all meet face to face, combining in-person and videoconferencing is now essential for business event organisers.
From Zoom to Microsoft Teams, pandemic-proof technology has changed the way we’re meeting. But our industry is taking this innovation one step further – and advances in, and adoption of, conference technology have given birth to a new normal with the power to take in-person conferences to a whole new audience level: the hybrid business event.
Hybrid events offer attendees new ways to network as communities can be brought together and organised around interest areas. Both the Professional Convention Management Association and the International Association of Conference Centers in the US have decided to take an omnichannel conference approach, hosting multiple in-person events while virtual attendees form “micro-communities” that interact throughout the entire seminar. This will ensure groups are closely connected and can participate in valuable idea exchange regardless of how they attend. We know face to face meetings will return, and a quality engagement with your content at a hybrid meeting now has the power to convert virtual attendees to in-person attendees in future.
Reaching a wider audience
It comes as no surprise that injecting more communication technology into our event models can dissolve geographical barriers and bring more minds together. And for The Australasian Institute of Mining and Metallurgy (AusIMM), combining their in-person conferences with a virtual component has proven to do just that, according to Stephen Durkin, AusIMM's Chief Executive Officer.
“We have already had a glimpse into the future with our recent digital conferences with high levels of engagement through the online platform,” he says.
He has praised the new hybrid conference model for its ability to provide first-class professional development in an inclusive, globally accessible format. Delegates can communicate through live-streamed Q&As whilst virtually engaging with industry professionals.
“The hybrid model offers enduring value for delegates in remote and overseas locations to attend from their own home, office or site location. We look forward to hosting outstanding conference experiences for all delegates wherever they are in the world to learn, connect and network at AusIMM hybrid conferences in 2021.”
AusIMM will host its AusRock Conference 2021 in Sydney from 25-27 May 2021